Internet Marketing and site optimisation for search engines include, among others, a process called linkbuilding. This consists in creating active and high-quality backlinks to pages. Site optimization is a methodology of creating and modifying a Web site so that both form and content are suitable for Internet search engines.
Linkbuilding aims to get the highest possible position when searching with search engines. This will also ensure more and more targeted website traffic. It will also increase traffic directly from the back links located on various other websites.
Search engines and how they work
Internet search engines Download the contents of websites at different intervals, analyse, index and store them in a database. Algorithms and methods are usually not exactly known. But the basic mechanism is known. It is also used during linkbuilding and optimization of pages.